Het ontbreekt marketeers vandaag niet aan goesting om met content marketing te beginnen. Getuige daarvan de explosie aan content die online op ons afkomt. Maar daarin schuilt nu net het probleem. Welke content moet je maken als je wil opvallen in de tsunami van informatie die al je concurrenten op Read more
Whitepapers … aren’t we way passed this already? Aren’t whitepapers something we used to write in the nillies, or the nineties, God forbid? Admittedly, most of today’s marketers will sniff at whitepapers. They will regard them as tedious, drowsy and way too complex pieces of content. Be it as it may, I Read more
I haven’t seen many events of this importance in Belgium, for what content marketing is concerned. So I would be crazy not to attend this year’s Content Marketing Conference in Antwerp. Here are five things I really look forward to. Doug Kessler: Taking a Stand: Content Marketing as Evangelism: I Read more
Hiphop and content marketing have much in common. Need a little clarity? Check the similarity. I love hiphop music. The combination of a witty, originical lyric with a tight beat that involuntarily makes your head nod like a chicken on speed, just does it for me. Ever since the Read more
2013 was an interesting year in terms of business books. Here’s my must-read top 5. 1. Brandscaping: Unleashing the Power of Partnerships. Needless to say that I’m a big fan of content marketing and of anything that Joe Pullizi throws on the internet. But if I need to pick one Read more
I love technology start-ups. The thrill of something new. The one-against-all feeling. The unshakable belief that your product is going to make a difference. But starting up also requires hard toil. If you decide to start, you will have to carry several hats and roll up your sleeves. As a novice Read more
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Sorry, this entry is only available in Nederlands.
Sorry, this entry is only available in Nederlands.